Cookie Policy

This cookie policy applies to the Ideal Store website at idealstore.co.uk. It explains what cookies and similar technologies are, which ones are used on this website, and how you can accept, reject or change your choice.

What are cookies?

Cookies are small text files that a website can place on your device when you visit. They are commonly used to help websites work, remember choices, improve security, measure website use and support online services.

Similar technologies can also store or access information on your device, such as pixels, tags, scripts, local storage or analytics tools. In this policy, “cookies” includes cookies and similar technologies.

How this website uses cookies

The Ideal Store website uses cookies and similar technologies for:

• Essential website functions.
• Security and spam prevention.
• Storing the visitor's Analytics choice via the Silktide Consent Manager.
• Measuring website use through Google Analytics 4, when the visitor has accepted Analytics.
• Helping understand how the website can be improved.

Essential storage is used only where needed for the website to work properly or to provide a service the visitor has asked for.

Analytics is optional and is off by default. No Analytics tags run until the visitor accepts Analytics in the cookie banner.

Essential cookies

Essential cookies and similar technologies help the website work correctly. They are used for security, basic site functionality, remembering the visitor's cookie choice, and keeping the website stable.

These cookies do not need consent because they are strictly necessary for the website or for a service the visitor has asked for.

Silktide Consent Manager

This website uses the Silktide Consent Manager, which is hosted on the same domain as the website, to ask for the visitor's analytics choice and to remember it.

When the visitor makes a choice, Silktide stores a small entry on the visitor's device. The entry does not contain personal information — only an ID for the consent type (such as "essential" or "analytics") and a true or false value.

Silktide also shows a small cookie / settings icon on every page so the visitor can open the preferences at any time and change their choice.

Google Tag Manager

This website uses Google Tag Manager (GTM) to load Google Analytics 4 (GA4). GTM is the only tag in use; the GA4 measurement ID is not hard-coded into the website.

GTM is loaded only after the visitor has accepted Analytics in Silktide. If Analytics is rejected, GTM and GA4 do not load on that visit.

Google Analytics

When Analytics is accepted, this website uses Google Analytics 4 (GA4) through Google Tag Manager to understand how people use the site.

Google Analytics may collect non-personal usage data such as:

• Pages visited and how visitors move around the website.
• Approximate location derived from the IP address.
• Device and browser information.
• How long visitors spend on pages.
• Interactions such as clicks or form result events.
• Whether the website is working well across different devices.

Form interactions are recorded only as short outcome events (for example, that a form was completed or that it failed), and never include the visitor's name, email address, phone number or any other personal detail.

Google Analytics is used to understand website performance and improve the site. It is not used by Ideal Store to identify visitors by name.

Cookie choices

This website uses Silktide Consent Manager to ask for the visitor's choice the first time they visit. Analytics is off by default.

The visitor can accept or reject Analytics in the cookie banner shown on the first visit. The website can still be used either way.

The visitor can change their choice at any time using the cookie / settings icon shown on every page.

Third-party services

Some services used on this website involve third parties. This includes the dedicated Ideal Store Gmail account that receives contact form enquiries, the website's hosting, the embedded Google Maps view of the shop, and Google Tag Manager / Google Analytics where Analytics has been accepted.

These providers may process technical information such as IP address, browser type, device information and usage data where needed for their services.

No advertising networks, marketing tags or remarketing pixels run on this website.

Managing cookies in your browser

You can also manage cookies through your browser settings. Most browsers allow you to:

• See what cookies are stored on your device.
• Delete cookies.
• Block cookies from specific websites.
• Block all or some cookies.
• Clear cookies when you close your browser.

Blocking essential cookies may stop some parts of the website from working properly.

More information

More information about how personal information is handled is available in the Privacy Policy.

More information about cookies and your rights is available from the UK Information Commissioner’s Office at ico.org.uk/for-the-public/online/cookies.

Contact

Questions about this cookie policy can be raised by calling 0131 660 6087 or using the contact page.